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Looking for really good info here...I might be collecting leads from any of the socials, from SEO/direct access, etc., and my comp may be tied to how many registrations from each source.
HubSpot is really good, maybe over the top, with Record Source (Integration) and Record_Source_Detail fields which can be like Datamorf.io, Outscraper, or other provider.
First touch attribution, Pre-Email Registration attribution...I think all these would be helpful to a lot of people.
8 months ago