Track Unique Clicks and Opens

Most email/click tracking is actually entirely incorrect, not offering the big picture of what's actually occurring in a campaign.

Most people will see useless numbers like "0.325" which makes them believe they suck at emailing, when in actuality, they're probably not too bad.

You can add this into email/SMS tracking on individual emails and list as a whole.

For ex:

=== (pretend it's an email)
underneath:
Clicks XXX, Opens XXX, Unique Clicks, Unique Opens, True CTR

Formula = unique clicks / unique opens

For reference, please see the following articles:

https://www.klipfolio.com/blog/click-through-rate-wrong

https://www.klipfolio.com/resources/kpi-examples/email-marketing/unique-clicks#:~:text=You%20can%20achieve%20this%20by,the%20unique%20click%20rate%20percentage.

Never seen ANYONE do this and it would in-fact be actually unique to a platform, giving EVERYONE more confidence in their email skills. Imagine THAT selling point...

Something nobody else offers, which ALSO boosts confidence = winner.

This is how email/SMS tracking SHOULD be done!